The familiarity of the concept pay per call marketing has resulted in forcing investors and vendors opt for this model. The only change being the medium used, instead of adhering to it on print, radio and television, it now is constantly used via internet – visit for more info. The popularity of internet and the craze among people has doubled the traffic and any marketing through this medium is good for the product.

The options in such campaigns leading the consumers to either directly call the call centre of the vendor or fill out a form asking for information. Both ways, it helps the customer connect to the vendor directly. The vendor is able to know the pulse of audience and their response to a newly launched product. A feedback for the existing range of products is another big advantage to the seller. Instead of contacting an advertiser, this direct connection between seller and customer is a welcome change.